Depending on your preference, you may make your company's physical location public or private in your Google My Business listing. There are times, you may want to hide your business's physical location on Google My Business , but need to know about the process of How to hide address on google my business.

 Reasons Of hiding address on google my business

• To begin, it's understandable that you wouldn't want clients checking you out if you run a home company from the comfort of your couch.
• Second, if your company has many outlets, you may solely choose to highlight the location of your leading shop.
• Finally, obscuring your address prevents consumers from discovering that you aren't in their region if you provide mobile services (such as pet sitting or home cleaning).

Step of How to hide address on google my business

The following are the five stages:

1. Go to your Google My Business account and sign in there.

2. Select the "Info" tab located on the sidebar.

3. Go to the bottom of the page to the address section, and then click the "Pencil Icon" there.

4. Select the "Clear Address" option with your mouse.

5. Put Your Changes Into Effect

The advantages of hiding your address in Google My Business are as follows:

It is becoming more customary for companies to publish their address on their website in this era of digital technology. Despite this, there are a few benefits to concealing the physical location of your company on Google My Business.

• It may reduce the likelihood of clients turning up unexpectedly or, at times, inconvenient for the business.
• Second, it may deter criminal activity since it makes it more difficult for prospective thieves to locate your place of business.
• Lastly, it may give you a feeling of privacy and anonymity, which can benefit companies dealing with sensitive information since it protects your privacy.

The Downsides of Disguising Your Location on Google My Business:

One of the most significant challenges that might arise is that it would be more difficult for prospective clients to locate the company. If they are required to look for the address independently, they will likely grow discouraged and quit.

• Additionally, concealing the address may make it more difficult for consumers to provide feedback through ratings or reviews. Reviews and ratings are gaining significance for companies due to the valuable input they give and their contribution to increased customer satisfaction.
• Before settling on a choice, companies should investigate the benefits and drawbacks of concealing their address on Google My Business.

What Does It Mean When Your Address Is Removed From Google My Business?

When concealing your company's location on Google My Business, one of the most crucial considerations is whether or not your company operates as a Hybrid Business or a Service Area Business.

Google defines the following as characteristics of a firm that has a service area:

"A firm that does not serve consumers at its physical location but instead travels to their homes or places of work to visit or deliver goods. For example, plumbing service or maid service. There is only room for one profile on the website for each metropolitan region that a service-area firm serves.

Similarly, Google describes a hybrid business as having the following characteristics:

"A company that not only provides services to clients in the location where it is physically located but also personally visits or delivers to customers." Take, for instance, a restaurant that also offers delivery service. Hybrid companies can display their storefront address, select a service area, and specify their hours of operation for when they will have personnel present at that location. Your company is ineligible to be classified as a storefront if it does not have any permanent signage displayed on the premises. It should be categorized as a service-area business.

• These two sorts of companies are quite different from the traditional brick-and-mortar establishments we are accustomed to going to in person. If you want to conceal the physical location of your company using Google My Business, it will be categorized among service areas and hybrid companies.
• When prospective clients seek firms like yours, this might be an issue. While your profile will still be viewable, it won't appear in most people's searches anymore. Therefore, before you decide to conceal the location of your company, it is vital to assess whether or not your company fits into any of these categories and whether or not covering the address may cause more problems than it solves.

Particular Concerns Regarding Search Engine Optimization and Local SEO:

To begin, we are certain that, at this point, you are aware that Local SEO and SEO are two separate but related processes. When it comes to local search results and how they affect small companies, there are a few things to consider if you change your location.

In most cases, having no address will result in worse rankings:

Regarding local search engine optimization, proximity to the user is the most important ranking criterion. The greater your proximity to the individual is searching for, the more likely you will get a better rating.

Let's pretend you choose to replace your Google address with a Service Area instead.In that case, you will reduce your ability to compete with other local businesses, some of which may have a physical address that they show on their websites. Whether or not you hide your address, this will continue to be the case anyway.

Your Company's Location Won't Be Marked on Any Maps:

If you don't have a specific address, you won't be able to have a marker pin on the maps.Even when viewing the maps in the listings window, your company's name may display prominently on the left side of the window. As a consequence, it's possible that fewer visitors will choose to click on your website's link.

Look to Your Rivals When in Doubt: When in Doubt, Look to Your Rivals:

• Suppose you're unsure whether you should make your company's address public or private. In that case, we recommend searching on Google and talking to the owners of other local companies that fall into the same category as yours.
• Look at where the company falls among the first five outcomes. If they are showing their addresses, you should find a means to do so as well; if they are not, then there is no need for you to do so either.

Summary:

The procedure of concealing your address on Google My Business is straightforward and only requires a few steps to complete. However, covering an address is not always the most prudent course of action. It would help if you thought about whether or not revealing the address has any advantages and whether or not doing so results in an increase in the number of visits or the amount of organic traffic.

You must keep your address a secret if your company cannot serve consumers at your physical location. Having unwelcome visitors at your place of business might be detrimental to its success and lead to unfavorable customer feedback and disappointment in the services it receives.

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Ravi Gupta

Co-Founder & CEO at ravi-gupta.com

I'm Ravi Gupta, the founder of ravi-gupta.com. Here, I teach beginners to Get More Traffic More Customers More Revenue With Digital Marketing Join Our Newsletter

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